Displaying the Product Reviews as a Carousel


With the Product Reviews app, you can enable its new Reviews Carousel feature to showcase your selected reviews on your store.


Implementing a Reviews Carousel on an online store can offer several benefits:

  1. Social Proof: Reviews act as social proof, showcasing real opinions and experiences of previous customers. A carousel displaying these reviews can highlight positive feedback, influence potential customers, and build trust in your products or services.
  2. Increased Credibility: Positive reviews displayed prominently in a carousel can enhance your store's credibility. When potential customers see positive experiences shared by others, they're more likely to trust your brand and make a purchase.
  3. Improved Conversion Rates: Studies have shown that displaying reviews can significantly increase conversion rates. When customers see positive reviews while browsing products, it can encourage them to move forward with a purchase decision.
  4. Customer Engagement: A reviews carousel can encourage customers to engage with your website, read more about products, and ultimately spend more time on your site, which can positively impact their buying decisions.
  5. Competitive Advantage: Having a robust reviews carousel showcasing positive feedback can set your store apart from competitors. It demonstrates a strong track record of customer satisfaction and can attract customers who prioritize peer recommendations.

💡 The Reviews Carousel can be displayed on the homepage too! You can display your Reviews Carousel to just your product pages or showcase this section on your homepage for maximum visibility.

How to enable the Reviews Carousel

By default, the Reviews Carousel will show the latest 5-star reviews received by the Product Reviews app (up to 15 reviews). But you can customize this further by going to the Settings tab of the Product Reviews app > Reviews Carousel, and then selecting the Manual option:

In this section, you can customize the settings of your Carousel. Below are brief explanations of the settings you can change:

Send Reviews to Carousel

  • This option lets you control which reviews will be shown by the Reviews Carousel.
  • By default, it will automatically display the most recent 5-star reviews received by the app.
  • However, you can choose to set it to "Manually by sending reviews to the carousel". If you chose this setting, you can set the reviews that you would like to be seen in the Reviews Carousel yourself, up to 15 reviews.
  • To do this, simply select a review within the app and select the option Send Reviews to Carousel:

💡 The latest review sent to the carousel will be shown first. If you would like to organize the reviews in the carousel, ensure that the first reviews sent to the carousel will be the ones you intend to be seen last, as the most recent review that is sent to the carousel will be shown as the first review.

If you already sent the review to the carousel that you intend to be the first review, simply remove it from the Carousel using the similar steps above and then send it to the carousel again.

Display the Reviews Carousel

Our Product Reviews app can help place the Reviews Carousel on your store's homepage in two ways. By default, you can use either your Shopify Theme Editor or our Vitals Editor to place the Reviews Carousel in a specific location, on any page on your store (except Checkout).

However, if you would like our app to place it automatically for you on your homepage (just above the footer of your store's homepage), you can simply enable the option seen below:

Formatting your Reviews Carousel

Although our Reviews Carousel is already great out-of-the-box, you can still change some of its formatting settings to perfectly fit your store's brand. Besides the usual text content and color options for specific parts of the Reviews Carousel, below are some of the formatting settings that are worth exploring:

Carousel Title

Specific options that will change the format of your Reviews Carousel's Title can be found here.

Layout and Design

The Reviews Carousel has three layouts you can choose from, each with their specific advantages:

  • Image Cards - These are recommended for showcasing reviews that have photos. Very useful if you want your visitors to see how the products you're selling appears on the hands of real customers.
  • Text Cards - Very informative if your best reviews do not have photos yet, or submitted photos to your reviews might not be the best quality.
  • Testimonial - Highly useful for stores that contain very descriptive reviews focused on showcasing the content and feedback of your reviewers.

Besides choosing the best option for your layout, you can also fine-tune the chosen layout from simple options such as Reviews Alignment to Image Aspect Ratio, allowing you to further personalize the widget to fit your store's theme.


Carousel Margins and Card Settings

You can also modify different appearance options of your Reviews Carousel in relation to margin and color.

You can also customize the look and feel of each review's border inside the Reviews Carousel. Some settings that you can change in this regard are changing the border's color and modifying the corners to make the borders rounded.

Carousel Arrows

And lastly, you can also choose what design the arrows of the Reviews Carousel you would like to have.

Frequently Asked Questions (FAQs)

I have set the Reviews Carousel to get the latest 5-star reviews automatically. Can I specify how many reviews it will display?

It will display the most recent 5-star reviews your store received in any product, up to 15 most recent 5-star reviews.

I sent text-only reviews to the Carousel but the whole Reviews Carousel is not appearing.

If text reviews are only sent to the Reviews Carousel, it will only appear if the layout mode is set to Text Cards or Testimonial:

If you select Image Cards as the current layout, the Reviews Carousel will only appear if the reviews sent to the Carousel have photos with them.

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