Creating Volume Discounts offers

When it comes to increasing your store's conversions, there's nothing better than a good ol' quantity discount, incentivizing your visitors, so the more they buy, the more they save. This is a core up-sell feature that any store should take advantage of, regardless of the vertical or products on offer.

Getting Started ⚡

Being one of the flagship upsell offers in the Vitals suite, the Volume Discounts upsell offer type is a highly versatile and reliable tool for increasing your store's revenue. This upsell offer is part of our Upsell Builder app.

Vitals discounts can be applied from both Volume Discounts and other Vitals Upsell offers. If both apps are enabled simultaneously and applicable for the same products when added to the cart (conflicting rules), the higher total discount based on the final price from the two apps will be applied. Learn more.

The Volume Discounts upsell offer type is a powerful tool that can increase your revenue, incentivizing customers to add more products to the shopping cart, therefore increasing the average order size.

The most relevant description you can think of would be "Buy more, save more." The provided discount increases proportionally with the number of products a customer buys.

How to set up Volume Discounts in your store

To get started with Volume Discount, there are three ways where you can start creating it:

1. From the Vitals dashboard, look for the Upselling and Cross-selling category, and click on Volume Discounts:

2. You can also click on "All Apps" at the top, and it should show the Upsell Builder app, where the Volume Discounts upsell offer can be found:

3. You can also click on the "Apps" link at the upper left side of the Vitals dashboard, and you can quickly access Volume Discounts from there:

If you already have previously created Volume Discounts offers, you will see them listed. To create a new Volume Discount offer, click on Create Volume Discount.

Creating a Volume Discount offer is now seamless thanks to the updated step-by-step upsell creation Wizard. Let us go through the steps:

  1. Product Eligibility - This step allows you to define which products are part of the upsell offer being created. In this step, you can change it to the following options:
    1. Any Product (Default) : This means that any product on your store are eligible for this Volume Discount upsell offer
    2. Specific (Products or Collections): By selecting this option, you can choose which products and/or collections are eligible for this Volume Discount upsell offer.

    Another option that you can enable/disable in this step is the " Offer discount for all the products in the group". If you would like to have the Volume Discount to only provide discounts if the visitors order the same type of eligible product (ex. You would like the customer to have a discount if he orders Product A twice but doesn't want to provide a discount if he orders Product A and Product B), you can disable this option.

  2. Discount Details - This next step helps you define the discount you would like this offer to have.
  3. The Discount type determines how the discount would be calculated. There are two options:

    • Percent - The discount will be calculated according to the percentage of the total volume (ex. 2 pieces for 10% off, 3 pieces for 15% off, etc)
    • Fixed Price - The discount will be calculated by discounting a fixed amount per product within the offer (ex. 2 pieces for $5 off each, 3 pieces for $7 off each, etc)

    The Discount tiers will then let you define different levels of discounts according to the required quantities. Setting up the Discount Tiers is one of the most vital parts, as you decide the discount you are willing to provide to push your customers to buy more.

    💡 If you're going to use the Fixed Price Discount type, beware of using this type if you also sell low-priced products. You might end up selling them for free.
    Please keep in mind that setting up the discount tiers is  mandatory. If you don't set any discount tiers, the app will not be displayed.
  4. Placement - In this step, you can control how and where you would like the Volume Discounts upsell offer to be displayed. This is divided into three sections:
    • Volume Tiers on the product page
      • In this section, you can define the look and feel of the upsell offer when it is displayed on the product page.
      • You can define different settings such as the layout type (Radio Select, Badge or Table), its corresponding colors, even its alignments and margins. Below are the differences between the three layouts.
        • Radio Select (*new*) - This new layout allows visitors to select specific variants that will be included in the Volume Discount.
        • Badge - This provides graphical elements representing each Volume Discount group offer.
        • Table - This provides the discount tiers graphically via an informative table.
      • The Preview pane on the right side will show you how the Volume Discounts would look on your store while you're doing the customizations.
      • You can also enable/disable this section if you do not like the Volume Discount to appear on your product page, but would still like the upsell offer to be active for customers.
    • Cart Suggestions on the Cart Page
      • In this section, you can define how the upsell suggestion would look like in the cart page. When active, this will appear below the eligible product in the cart as a suggestion to add more.
      • You can define the messaging that you would like this upsell suggestion to show. Friendly and clear suggestions provide the best conversions!
    • Post Purchase on Thank You Page
      • You can enable this option if you would like to have an upsell suggestion that appears after the customer orders an eligible product from your store, but has not ordered enough to qualify for a Volume Discount.
      • For more information about this upsell feature, we have a separate resource that you can go here: Displaying Post-Purchase upsell suggestions on the Thank You page
  5. Review - Review your chosen settings and activate/publish the upsell offer
  6. In this final step, you can see an overview of the chosen options, and also set the following features:

    • Offer Status (Hidden or Visible) - You can choose Visible if you would like this upsell offer to be activated right away once you save your changes. Otherwise, you can choose Hidden.
    • Internal Name - You can also define an internal name for this Volume Discount upsell offer for easier management of offers inside the Upsell Builder app.
    • Cart Label - if the products in the cart pages are eligible for a discount of this upsell offer, you can change the label of the cart discount that will appear together with the total cart value that is presented to your customers before Checkout.

Once you're satisfied with the creation, click on " Publish Volume Discount" and it's good to go!

Translating the app

If your store's language is not English, or your store is enabled to appear in multiple languages, our Vitals apps like the Volume Discounts have a Localization feature as well. For more information, you can refer to this article: Vitals translations on the storefront

Frequently Asked Questions (FAQs)

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