Displaying upsell suggestions in cart
ince Upsells are a big part of increasing your revenue and the average order size, you want to offer your customers as many chances to purchase more products as possible without being intrusive. Therefore, you can use the Cart Upsell Suggestions for the Volume Discounts, Product Bundles, and Buy X Get Y offers.
Enabling for Volume Discounts and Product Bundles
This feature is enabled and visible by default. Still, you can easily enable the Cart Upsell Suggestions by going into each of your Volume Discounts or Product Bundles and clicking the Visible option in the On cart page section.
Once enabled, the Cart Upsell Suggestions will be displayed on your Cart page, under or next to the product, depending on the layout, based on the same rules you have set in the Volume Discounts or Product Bundles app.
You can also adjust how the suggestion is formatted and what it says from the same section, using a combination of both static texts and dynamic tags.
Enabling for Buy X Get Y
Enabling the Cart Upsell Suggestions for Buy X Get Y is very similar to the Product Bundles & Volume Discounts ones.
You are encouraged to configure the text and format of the suggestion to personalize the offer to your customers' typology.
There are 2 formats, one for promotions with free offer products, and one for discounted products. The text format of the suggestion will appear based on the % discount rate or amount. If the discount rate is set at 100%, the Suggestion format when you are offering a free product will be displayed. Otherwise, the Suggestion format when you are offering a discounted product will be displayed.
The Cart Discount section houses the Cart Label, which controls the text displayed in the Cart Page above the Subtotal summary. Be sure to remind customers they are benefiting from a great promotion so that they are likely to recommend the purchase to other friends or social media.
Please keep in mind that the Cart Upsell Suggestions will only be displayed on the cart page when:
- For Volume Discounts - the quantity required to add is equal to or less than the quantity already added in the cart. For example, for a group with a tiered discount starting from 4 products, the suggestion will show if only 2 or 3 products are in the cart, but not if only 1 product is in the cart. Suggesting to purchase up to 2x the quantity definitely makes more sense than advising to buy more than 2x the quantity.
- For Product Bundles - the condition is when only one product is missing from the bundle to receive the bundle discount. For example, from a bundle of 3 products (A + B + C), the suggestion will only be displayed if 2 products are already added to the cart, let's say A and B, and with C being suggested to complete the bundle to avail the discount.
- For Buy X Get Y - it's only when one product is missing from the group to receive the discount. For example, the suggestion will only be displayed if the trigger product (Customer Buys) is already added to the cart with the offer product (Customer Gets) being suggested to complete the offer and have the discount.
This feature is available for all Upsell Builder offers. Suppose you choose to enable the Cart Upsell Suggestions for multiple discount offers (can be a combination of different discount offers, like Product Bundles, Volume Discounts, and Buy X Get Y) at the same time. In that case, the suggestion with the higher discount based on the actual discount price between the eligible discount offers will be availed if they all apply for the same products currently in the cart.