Setting up the Wishlist app
Why do we need a Wishlist application?
There are multiple reasons why customers would need a Wishlist app. If their favorite product or size is not in stock today, if they like the product, but don't have the money today or even if they plan their dear's birthday, these are all reasons to save a product in a Wishlist.
There are also good reasons for you, as a merchant, to want to see what your visitors consider as favorite. Maybe the top selling product is not the same with the top favorite product. The Wishlist is also a great instrument to re-engage your customers. Possible features on our to do list for the Wishlist include: send push and email notifications automatically when
- the products are back in stock, or the opposite, when the product is close to falling out of stock
- the products are promoted with discounts
- enough time has passed to send a reminder about their favorite products
How does it work for your Customers?
All your customers need to do is find the Add to Wishlist button close to the Add to Cart button from the product page and click it. This will save their product in a new page, on your website, at: https://[domain]/a/page/wishlist
The customer's Wishlist is stored indefinitely on our side, but also backed up on the customer's machine, under the form of a cookie.
The products saved in the customer's Wishlist can be added to cart directly from the Wishlist page or removed, if they don't care about it anymore.
Note that the Wishlist page is integrated with the Pre-orders app and the pre-order button will be displayed when the product has 0 stock, but with the "continue selling when out of stock" option enabled.
How to setup the Wishlist app as a merchant?
Basically, the moment you enable the app, there is no further mandatory configuration to be done.
The text displayed on the storefront buttons should already be translated to your store's primary language (considering you use one of the 15 languages we have default translations for). Of course, you can customize the text for any language. You can also choose to show/hide the heart icon.
The Top Products tab
Here, you can see the top 10 products most added to the Wishlists, sorted descending, starting from the most popular product. Product Variants are not considered for the calculation, only the main product is.
The Events tab
Here, you can see the actions made by your customers, like:
- Adding a product to their Wishlist
- Removing a product from their Wishlist
- Adding a product to cart from their Wishlist
Note that the email of the customer and the Shopify Customer ID will only be available if the customer is logged in.
If the customer isn't recognized, a unique identifier will be generated by Vitals to keep track if it's the same user or not.
The Go to My Wishlist button
By default, the Go to My Wishlist button is positioned on the storefront, next to the Add/Remove from Wishlist button.
However, you may want to put the entry in the Menu. You have to simply add a Menu Item to your preferred menu, in the Shopify admin, and write a label for the menu and enter the Wishlist url from the storefront. This is a 2 minutes manual procedure, explained in this Shopify tutorial: